“GollaGolla is built on the concept of preemptive protection against ailments and injuries caused by prolonged computer use. It offers a fun, unique and creative way to exercise as well as increasing the user’s understanding of the importance of exercise in the prevention of injury. To help safeguard people from the physical ails of prolonged uninterrupted computer use, GollaGolla features a deck of illustrated activities that help cure and prevent common injuries including poor circulation, tension, stress, stiff muscles and tight joints. With a fun and friendly brand language and logo-form as well as the personified GollaGolla Gorilla, users have an exciting and broad brand experience. This includes the Gymnastic cards, the GollaGolla iPhone application and a screen saver set.”